B4A Freshness Factor™
At Beauty 4 Ashes™ we daily make our products especially for you. Our essential oils, extracts, amino acids, natural oils, natural butters, and natural soaps are sourced from the most reputable, green sources, processed without the use of solvents and petrochemicals, and conform to a 100% natural quality standard. We make every effort to ensure that you receive only the best. You are more than customers. You are children of God. We seek to give you what God has ordained for you to receive—abundance---not just to make maximum profits. Our products do not contain drops of ingredients simply so that they can be placed on the ingredient labels. Our products are not water and a little bit of botanicals. We have been duped ourselves. With so many products on the market claiming to be “all natural,” and with no federal agencies monitoring fraudulent use of the term “natural,” especially when a 70% natural threshold is so low, it is up to you to identify what is truly natural. Rest assured, that when you purchase from B4A™, we use only the finest organic ingredients, in the most natural form, in our products.

Every Beauty 4 Ashes™ product is handmade fresh to order, and prayed over prior to fresh manufacture and following fresh manufacture. We believe that fresh is best. Just like milk, eggs, cheese, or any other natural product that you purchase in your local grocer, our products can expire quickly, even with the use of natural preservatives. Although refrigeration can extend shelf lives, would you keep your gallon of milk for 4 months, even if no bacteria was visible? Would you freeze it and drink it? Probably not. We ask consumers to be mindful of the so-called “all-natural” products they are purchasing. If your milk and juice contain natural, food grade preservatives, and even some chemical preservatives, yet still expire within a few months or less, how can your so-called all natural skin care product or shampoo last for a year, two years, and longer? Natural products expire within six months or less once opened. Even Sephora.com agrees with us.
Q: "Do natural products have expiration dates?"
A: " Unopened they should last about 18 months. Once used, natural products generally last about four months, but individual expiration dates may vary." (Quoting Sephora)

So what is natural? Natural means no artificial colors or preservatives. Natural means better sources for ingredients in our products, organic before pesticides, natural before synthetic fragrances, vegetable-based before animal-based, reusable before disposable. Natural is about making a product that truly is good, not making a product that feels, looks, smells, or is like the synthetic industry standard.